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Tips to Win and Retain your Core Customers

5 Tips to Win & Retain Customers

Know Your Brand

The secret that many companies continue to miss when attracting customers is having a clear vision of what their brand stands for and how it is communicated in the market. You need to know what wins customers over to begin with. To do so, you have to answer the following questions:

What sets you apart from competitors?

What is your unique selling point?

When you know how to sell your services in a way that adds value to your brand name, you will find it much easier to build a loyal customer base.

 

Set Yourself Apart

Once you know your brand, you have to make it visible. Otherwise, you will never generate interest to win over that first round of customers. Create a window to the soul of your brand, whether that is visible signage, social media accounts, blogs, or another form of online presence.

Soon, you will have people purchasing your services or goods. That is when you move onto the final step of winning more customers by using the loyal base—you stimulate word-of-mouth recommendations by asking for testimonials and reviews.

 

Target Your Marketing

Never take a generic approach. Just like you have to be 100% certain of your brand and what you offer, you also have to be completely aware of who you are targeting. Knowing who the ideal customer is helps you fabricate a buyer’s journey that will adequately meet their needs and aid in their decision to use your services and/or goods.

 

Keep Customers Happy

Proactive engagement with customers is another step to retention. In other words, the cycle of winning customers and retaining them does not begin and end with them handing you money. Taking care of existing customers is not only cheaper for you (because you have to market less), it will help you make more money in the end. Loyal customers eventually end up buying additional products or services.

So what do you do? Offer partnerships, affiliate programs, and other bonuses to loyal customers. Give them ways to refer new customers to you, and then reward them for it. Depending on the nature of your business, you might even want to set up relationships with these existing customers by speaking to or mailing to them directly (i.e. newsletters and follow-ups) to find out what more you could do for them.

 

Value Experience Above All Else

Customer experience (also known as user experience or UX) never used to be that big of an issue. However, with the power of choice given to the customer and a desire to have incredible experiences every single time they buy something, companies have to step up to the plate. Without giving customers joy and satisfaction every time they interact with your brand and whatever service you provide, you will not win their affection nor their business later on.

Dominate the market by providing amazing service that is an experience from start to finish. It doesn’t matter if competitors offer cheaper services or products as long as your product or service provides more value and in a way that makes you easy to do business with.

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How to win customer trust

Here are the 5 principles to winning customer trust:

  1. Acknowledging when it breaks and doing better.

The first thing to understand about building customer trust is what happens when it breaks. Some customers will be dissatisfied and never return. They may tell you in a survey, or they may not. But some customer reactions to broken trust can venture beyond dissatisfaction into the realm of disvalue.

Disvalue is a bigger threat than dissatisfaction. Disvalue can trigger protests, revenge behaviors, rule-bending, social media firestorms, lawsuits, and digital vigilantism. Conduct in business as you would in your personal life—be accountable, open to evolution, and invested in the well-being of those with whom you interact.

When she talks, I hear the revolution: It’s no longer enough to hold the line

Consumers are driving the next great social change via their wallets, and no amount of advertising, PR, or marketing budget can overcome the power of consumers committed to purpose.

 

  1. Build trust by matching perceptions and intentions.

Your intention may be to create amazing experiences for your customers. But if customers disagree that you’re delivering “amazing,” then you’re not in sync.

For example, let’s say you intend to make it easier for your customers to do business with you. Behind the scenes, extra steps are being added to the customer’s account registration, verification, or check-out process. If that happens, your intention to create an amazing, easy shopping experience probably won’t match your customers’ perceptions of the experience. Extra steps add hassle to the experience, not ease, which erodes trust.

Consider your actions and their impact on both your process and customers, by evaluating both sides to avoid unforced errors and foster more meaningful relationships.

Improving the customer experience in 2021: A CX checklist

Improving the customer experience is mission critical for brands in 2021. Here’s a checklist to help you make your CX resolutions — and keep them.

 

  1. Keep your eye on the ball (also known as the CX data).

You need a mix of operational data and customer feedback data to really understand the story of your customers’ experiences with your company. If you’re addressing CX in your business as a regular practice, then you’re already reviewing that data set with your team at a regular rhythm and cadence.

This data set may include customer data collected with consent from your customer data platform (CDP).

However, during times of organizational transformation, it can be easy to take a break from triaging customer data with a team. And that’s exactly when you can miss the early warning signs of waning customer trust.

Make it a priority to review customer experience data. You could try a recurring calendar entry and establish ways of recognizing the individuals and processes that made the difference in CX.

What is Customer Data Platform? Can it improve CX?

A customer data platform is software designed to make sense of your customer data so you can engage with them on a more personal, effective (and valuable) level. But what does that mean for marketers? Executives? Customers? How do CDPs change their experiences?

 

  1. Measure customer trust.

Yes, you can measure customer trust!

Keep in mind that trust is not the same as customer satisfaction or customer effort—two standard things companies often ask about in customer feedback surveys.

But if you’re asking questions about satisfaction and ease, for example, then why not ask about trust, too? It doesn’t have to be complicated to start. There are many ways to ask the question. The point is to care enough to ask. Then, monitor and triage the scores. The act of following up on responses is a valuable touchpoint and can lead to more insight.

  1. Context is everything with customer trust.

Many people automatically divert to the idea that customer trust is about what is happening in your digital channels. Or that trust is about what’s happening behind the scenes to protect a customer’s data.

Trust can be built or broken from details like the language used on an application form that customers fill out before receiving services.

If the form is excessively long, contains jargon, or the flow doesn’t make sense, then the opposite–distrust–is happening.

The same is true if you hide or omit contact information on your website. How can customers trust your business if it seems you’re hiding something?

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THE IMPORTANCE OF SELF-CARE

We can all help our loved ones and community members get through crisis. But as we take action to support others, it is also vital that we take the time to support and care for ourselves. This page shares tips and resources to help you practice self-care.

The Importance of Self-Care

While you are supporting and helping someone who may be in crisis, it is especially important for you to also take care of yourself. Practicing self-care does not mean you are choosing yourself over your loved one. It means that you are simply being mindful of your own needs, so you are better able to support the people you care about. When you take care of yourself and are not stressed, you are better able to meet the needs of others.

Self-care comes in a variety of forms. It does not require an elaborate plan; self-care can be as simple as taking a deep breath when you notice you are becoming stressed. By maintaining your physical and mental health, you will likely be better equipped to handle the stressors that come along with supporting someone you care about.

Take a look at this list, and check in with yourself. It’s important and healthy to acknowledge your limits.

Do you feel…

  • Anxious or full of worry?
  • Unable to concentrate?
  • Achy or sick more than usual?
  • Sad or generally unhappy?
  • Overwhelmed and constantly worried?
  • Irritable or short tempered?
  • Tired often?
  • Lonely or alone?


Are you having trouble…

  • Remembering things?
  • Relaxing?
  • Getting your work done?
  • Making good decisions?


Have you…

  • Used alcohol, cigarettes, or drugs to “feel better”?
  • Been sleeping too much or too little?
  • Been eating too much or too little?
  • Gained or lost weight?
  • Isolated yourself from friends and family?
  • Neglected responsibilities?
  • Lost interest in activities you used to enjoy?

These can all be signs and symptoms of stress. If you think stress-overload might be affecting your life, there is something you can do about it.

Self-Care Strategies for Managing Stress

Self-care, as the word itself suggests, is what we do to take care of ourselves. When we get stressed out, we tend to ignore the very things that might make us feel better, so it is important to find time to take care of yourself.

Remain socially connected. When you are supporting someone else, it can be easy to lose sight of your other social connections. It is important stay in touch with your family and friends who can offer support. Set aside some time each week to spend time with others in your support network.

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7 Ways to Start Enjoying Healthy Food

Leading a healthy lifestyle is a challenge. It requires time and effort. People often feel it’s beyond their reach and that it’s even impractical.

Busy lifestyles take a toll on our energy levels, so there’s little incentive to skip the convenient junk food and replace it with healthier eating habits.

  • It’s hart to let go of the junk food as it’s readily available – and let’s not kid ourselves – it tastes great.
  • Others restrict themselves to a limited range of what they consider healthy food – kale, kale and more kale! But a boring diet is a struggle to maintain long-term.
  • Here are Seven Tips and Tricks that Will Help You Enjoy a Nutritious Diet.

    Eating nutritious, wholesome food and enjoying it is not an unreasonable goal.

    1. Change your mindset.

    Associations that often come with a balanced diet include:

    • It’s expensive.
    • It’s time consuming.
    • The taste is bland.

    If you keep these notions at the forefront of your mind, you’ll never be motivated enough to change your lifestyle.

    Think for a moment – is all of that actually true? Or, are we simply accustomed to believing so.

    We have many interesting and delicious options that are healthy. Nature has blessed us with a huge variety of wholesome, exciting and delicious foods.

    2. Be in the know.

    Educate yourself. What is healthy food?

    Learn which food groups you should eat more of, which ones you should eat less of and which ones you should avoid altogether.

    Investigating the damaging effects of unhealthy food on your body is a motivating factor in itself to make the switch to fresher options.

    Also read: Here’s how to start enjoying exercise.

    Research what’s available in your community.

    • Where can you buy wholesome, fresh ingredients?
    • Are there any pre-prepared or healthy dining alternatives in your area?

    The internet is a powerful tool. You’ll be surprised at the options available to you with just a bit of effort to find them.

    3. Desensitize your taste for the unhealthy.

    Let’s state the obvious

    . Unhealthy food tastes great. We become addicted to it because when we first taste something great, we’ll eat more and more of it until other foods pale in comparison.

    Train yourself to appreciate the natural flavors of wholesome food, while gradually phasing out tastes from unhealthy options, and you’ll stop craving them.

    The easiest way to appreciate healthy food is to take a moment after every bite and feel what the food does to your body. When you are done eating, you should feel more energized than before. If you feel like you need to rest after a meal – you either ate too much or you ate poor quality food.

    4. Know yourself.

    If you’ve experienced difficulties in resisting the deep-fried, sugary delights available everywhere, then guess what? You’re normal. Those foods are designed to hook out sugar-thirsty souls.

    Don’t shock your system with a sudden, extreme diet adjustment. Pace yourself and know your limits.

    Quitting your favorite, less-than-wholesome foods all in one go poses a greater risk of failure.

    If you crave unhealthy food – fries for example – go ahead, satisfy the urge and eat some – just make sure not to take the jumbo pack. Depriving yourself of what you desire will only hurt you in the long run.

    Instead, take steps you know you can confidently handle. Reduce unhealthy options in appropriate measures for your own body.

    Don’t be afraid to challenge yourself though. You can do it!

    Also read: Meditation to Stop Craving Chocolate and 6 ways to stop craving chocolate.

    5. Be adventurous.

    Eating healthy food doesn’t mean boiled, tasteless and repetitive food on your plate day after day.

    Try new flavors. Experiment with different ingredients. Investigate other ways of preparing a dish. Break free from pre-instilled notions of how food is prepared.

    6. Mix and match.

    Sometimes we need a bit of trickery to make progress, because when it comes to food, we’ve all got a trace of that child-like quality of turning our noses up at the green gunk on out plates.

    Trick your mind into enjoying the healthier options on the menu by paring them with better tasting (albeit less healthy) options in moderate portions.

    Gradually and subtly cut out the unhealthy accompaniments, and your brain won’t know the difference!

    7. Variety is the spice of life.

    A healthy diet ticks all the boxes on the nutrition chart.

    When you’ve done your research into what constitutes healthy food, you’ll see that the options are endless. You don’t have to stick to the same food continually.

    Design a weekly meal plan that contains a variety of foodstuffs, and alter your meal plan regularly.

    Your body will love you for filling it with wholesome, revitalizing fare that will keep it in prime condition, and your mind will be at ease knowing that you’re leading a healthier, more positive way of life.

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Things You Probably Didn’t Know About Psychology

Fun psychology facts

Psychology offers a multitude of insights into not only our own minds and behaviors, but also the thoughts and actions of those around us. Have you ever wondered why you and your siblings have such different personalities despite sharing the same genetic and environmental background? Curious about why people sometimes behave differently in groups than they would when they are alone? Psychology research can offer answers to many of these questions.

The following are just a few fun facts about different topics within psychology. Check through these lists to learn some new things about personality, social behavior, child development, and much more.

10 Things You Should Know About Psychology

Psychology can seem a bit daunting to those who are completely new to the subject. Your first introductory course will cover an enormous range of topics, including psychology history, human development, social behavior, cognition, personality, and more. Before you delve deeper into the topic, it is a good idea to gain a solid grasp of some of the basics.

Learn more about some of the fundamentals in this overview of 10 things you should know about psychology.

10 Things You Didn’t Know About Personality

Personality is one of the most popular topics within psychology. The field of personality psychology is rich with fascinating facts about the traits and characteristics that make us who we are. Did you know that people can make fairly accurate assessments of your personality based solely on your Facebook profile? Or that certain personality traits are linked to particular illnesses? Learn more about what researchers have learned in these 10 fascinating facts about personality.

10 Things You Should Know About Child Development

Childhood is a time of amazing growth and change. From the earliest days of an infant’s life to the often turbulent years of adolescence, there is a remarkable amount of physical, cognitive, emotional, and social growth taking place. If you are a psychology major, then you will be required to take at least one class focused purely on developmental psychology during your undergraduate years, but even non-psychology majors can benefit from learning more about the developmental process.

Get started by checking out these 10 quick facts about child development.

10 Things You Should Know About Social Psychology

Have you ever noticed how people tend to behave differently in a big crowd than they do when they are alone or with a smaller group? Have you ever wondered about why people conform or how attitudes are formed? Social psychology is the area that focuses on such questions, and this fascinating subject is one of the most popular topics within psychology.

If you’ve ever found yourself fascinated with social behavior, then be sure to check out these 10 quick facts focused on things you should know about social psychology.

10 Fascinating Facts About Human Memory

Did you know that visual information only stays in short-term memory for about 20 to 30 seconds? From the fond memories you have of your childhood to the memory of what you had for lunch yesterday, it is our memory that makes us who we are. Our memories give us a sense of self and form the fabric of our daily life experiences.

Have you ever wondered why you always seem to forget certain things like the names of new acquaintances? Or are you interested in learning more about how you can improve your memory? Memory is an astonishingly complex process that involves many areas of the brain. Memories can be vivid and long-lasting, but they are also susceptible to inaccuracies and forgetting.

Researchers are discovering more and more about how memory works, including how long-term memories are created and how to combat memory loss associated with the aging process. Continue reading to learn more about 10 fascinating facts about human memory.

10 Things You Might Not Know About Freud

Psychoanalyst Sigmund Freud is one of the most famous figures in the history of psychology, but many students know little about his life beyond the fact that he was the founder of psychoanalysis. Despite the fact that his theories are often maligned by contemporary psychologists, he remains one of history’s most fascinating characters.

Did you know that Sigmund Freud gave up his job in a science lab and became a doctor in order to marry the woman he loved? Or that he probably never actually said the famous phrase “Sometimes a cigar is just a cigar”? Learn more about some of the interesting aspects of his life and career in these 10 facts about Freud.

10 Things You Might Not Know About Dreams

Did you know that adults remember roughly four to 10 dreams per month? Or that negative emotions are more common in dreams than positive ones? Dreams can be fascinating and strange, but experts have learned a few things about the content of our dreams. Check out some of these 10 fascinating facts about dreams to learn more.